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# Should We

## Sitemaps

- [XML Sitemap](https://shouldwe.ca/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Scaling Online Travel Bookings: A Strategic Growth Plan](https://shouldwe.ca/case-studies/scaling-online-travel-bookings-a-strategic-growth-plan/) - Should We led the development of a data-driven strategic roadmap designed to accelerate online travel bookings and drive long-term growth.
- [Product Teams Work Better In Person](https://shouldwe.ca/blog/product-teams-work-better-in-person/) - Product Teams Work Better In Person In today’s world, where remote work is often seen as a given, it’s worth taking a step back to consider the value of in-person collaboration, especially for product teams. While there are undeniable benefits to flexibility, in-person work holds unique advantages that help product managers and their teams work
- [Product Managers,  Get into the Field!](https://shouldwe.ca/blog/why-product-managers-need-to-get-into-the-field/) - In product management, there’s often a gap between the design of a product and the day-to-day realities of those who use it. For product managers, stepping into the field and understanding the context in which their products are used is essential for creating solutions that truly work. Building Empathy for Users When product managers experience
- [What would Letterman do?](https://shouldwe.ca/blog/what-would-letterman-do/) - WHAT WOULD LETTERMAN DO? What great late night talk show hosts taught me about hosting successful digital workshops. From Johnny Carson to Jimmy Fallon, late night talk show hosts have been a staple of North American entertainment for decades, delighting live and TV audiences with witty jokes, musical acts and interviewing the biggest and brightest
- [Aligning Product Roadmaps with Business KPIs: A Guide for Strategic Product Management](https://shouldwe.ca/blog/aligning-product-roadmaps-with-business-kpis-a-guide-for-strategic-product-management/) - Creating a product roadmap is one of the most important responsibilities of a product manager. It provides direction, sets priorities, and aligns the entire organization around a shared vision for the product. But a roadmap is only as strong as its alignment with the company’s business goals. Aligning product roadmaps with business KPIs ensures that
- [The Power of Incremental Innovation: Why Small Changes Can Have a Big Impact](https://shouldwe.ca/blog/the-power-of-incremental-innovation-why-small-changes-can-have-a-big-impact/) - When we think of innovation, it’s easy to picture groundbreaking products and disruptive technologies that change industries overnight. But the reality is that many of the most impactful innovations happen incrementally—through small, continuous improvements over time. Incremental innovation allows product managers to make regular enhancements that steadily improve the product, reduce risk, and deliver value
- [Sometimes the best deal is the one you don't make](https://shouldwe.ca/blog/sometimes-the-best-deal-is-the-one-you-dont-make/) - The Art of Saying No: How to Make Smart Decisions in Product Management Product management often feels like a juggling act, balancing the needs of customers, the demands of stakeholders, and the capacity of your team. One of the most critical skills a product manager can develop is the ability to say “no.” But saying
- [The Importance of Curiosity in Product Management](https://shouldwe.ca/blog/importance-of-curiosity-in-product-management/) - The Importance of Curiosity in Product Management Curiosity is a powerful yet often underestimated skill in product management. It drives a deeper understanding of user needs, uncovers hidden opportunities, and inspires innovative solutions. A curious product manager doesn’t just accept things as they are; they ask questions, challenge assumptions, and dig deeper into the “why”
- [Scaling Adherence: How to Maintain a Collaborative Culture as Your Team Grows](https://shouldwe.ca/blog/collaborative-culture-team-grows/) - Scaling Adherence: How to Maintain a Collaborative Culture as Your Team Grows. As teams grow, maintaining a collaborative culture can become challenging. In a larger team, it’s easy for adherence to shift toward obedience, where people follow orders rather than contributing actively. To prevent this, product managers must prioritize clear communication, ensuring everyone understands the
- [Establishing a Product Management Team in Logistics](https://shouldwe.ca/case-studies/product-management-in-logistics/) - Case Study: Establishing a Product Management Team in Logistics Client BackgroundIndustry: Logistics and last mile delivery. Company Overview: A well-established business with a long history in its field, but without a product management structure in place. The company operated with traditional project management and functional teams, but lacked the strategic, customer-centric approach typical of product management.The
- [Creating Meaningful Moments for Students During COVID-19](https://shouldwe.ca/case-studies/product-management-in-education/) - Using Product Management to Create Meaningful Moments for Students During COVID-19 Client BackgroundIndustry: Higher EducationOverview: Amid the COVID-19 pandemic, educational institutions faced the challenge of maintaining meaningful connections and experiences for students in a remote environment. Traditional methods of engaging prospective and current students, such as campus tours and open houses, were no longer feasible.The
- [Should We or Shouldn't We? The Art of Decision-Making Under Uncertainty](https://shouldwe.ca/blog/decision-making/) - Should We or Shouldn't We? The Art of Decision-Making Under Uncertainty In product management, uncertainty is a constant companion. Decisions often need to be made with incomplete data, changing market conditions, or evolving customer needs. Yet, the ability to navigate this uncertainty effectively is what sets great product managers apart. The challenge isn’t about avoiding

## Pages

- [Home](https://shouldwe.ca/) - At Should We, we help businesses unlock innovation, make smarter decisions, and bring transformative ideas to life, from ideation to execution.
- [Speaking](https://shouldwe.ca/speaking/) - Presented by Mathieu Lachapelle, founder of Should We, this engaging talk explores practical techniques make smarter decisions, and drive meaningful impact
- [Blog](https://shouldwe.ca/blog/) - Blog Product Teams Work Better In Product Teams Work Better In Person In today’s world, where remote work is often seen as a given, it’s worth taking a step back to consider the value of in-person collaboration, especially for product teams. While there are undeniable benefits to flexibility, in-person work holds unique advantages that help
- [Contact Us](https://shouldwe.ca/contact-us/) - Contact Us Get In Touch Address: 3460 Redpath Street, Suite 202 Montreal, QC, H3G 2G3 Canada Phone: 514.503.1723 Email: mathieu@shouldwe.ca
- [Unlock](https://shouldwe.ca/unlock/) - Unlock Unlock: Igniting the Spark of Innovation At *Should We*, innovation isn’t just a buzzword—it’s the driving force behind sustainable growth and competitive advantage. We recognize that the journey to innovation begins with unlocking potential. Our Unlock phase is meticulously designed to stimulate creativity and open up new avenues for problem-solving. Tailored Workshops: Our workshops
- [Case Studies](https://shouldwe.ca/case-studies/) - Case Studies Scaling Online Travel Bookings: A The Challenge A leading travel services provider set an ambitious goal: increase online travel booking revenues fivefold by 2029. While they had a solid foundation in online travel sales, achieving this level of growth required a comprehensive strategic plan that would optimize existing strengths, address key gaps, and unlock new opportunities....Read
- [Our Services](https://shouldwe.ca/our-services/) - Our Services Unlock Your Full Potential with Should We UnlockThrough tailored workshops, ideation sessions, and design thinking methodologies, we help teams break down barriers and discover new possibilities. Read More CreateTurn ideas into reality with rapid product prototyping and quick MVP releases. We help you bring your vision to life swiftly and effectively, ensuring your
- [Grow](https://shouldwe.ca/grow/) - grow Grow: Expanding Your Horizons for Sustainable Success At Should We, we understand that true growth extends beyond the initial launch. Our Grow phase is dedicated to scaling your business and ensuring long-term success. Here’s how we help you expand your horizons and solidify your market position: Strategic Partnerships: Building the right partnerships can propel
- [Execute](https://shouldwe.ca/execute/) - execute Execute: Launching with Precision and Impact The journey from concept to customer is pivotal. At Should We, our Execute phase is designed to ensure that your product not only reaches the market but also makes a significant impact upon arrival. Here’s how we guide you through the critical steps of a successful product launch:
- [Create](https://shouldwe.ca/create/) - Create Create: Turning Vision into Reality In today’s fast-paced market, the ability to move quickly from concept toproduct is crucial. At *Should We*, our Create phase is specifically designed to transform your innovative ideas into tangible products swiftly and efficiently. Here’s how we ensure that your vision becomes a market-ready reality: Quick MVP Releases: The
- [How We Work](https://shouldwe.ca/how-we-work/) - How We Work Applying Product Management principles to executive decision making Our experience has taught us the importance of prioritizing the right initiatives at the right time and for the right reasons. Using the principles of product management, we have developed a robust methodology designed specifically to support executive decision-making and move business forward. This
- [Our Team](https://shouldwe.ca/our-team/) - OUR TEAM Mathieu Lachapelle - Principal ConsultantMathieu Lachapelle is a seasoned leader with over 20 years of experience in eCommerce, product management, and digital innovation. As Principal Consultant of Should We, Mathieu brings a wealth of expertise in helping businesses navigate complex decision-making processes, prioritize strategic initiatives, and drive innovation across product development. Caitlin Cornell
- [About Us](https://shouldwe.ca/about-us/) - About Us At Should We, we believe in the power of strategic decision-making to transform businesses. Founded on the principles of personalized service and pragmatic advice, our consultancy is dedicated to guiding companies through the complexities of innovation and strategic growth. Our team of seasoned experts brings a wealth of experience across various industries, delivering
- [Term & Conditions](https://shouldwe.ca/term-conditions/) - Terms & Conditions Lorem Ipsum is simply Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries,
- [Privacy Policy](https://shouldwe.ca/privacy-policy/) - Privacy Policy Who we are Suggested text: Our website address is: https://shouldwe.ca. Comments Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also

## Elementor Header & Footer Builder

- [Footer](https://shouldwe.ca/elementor-hf/footer/) - Quick Link Menu Contact Us Privacy Policy Term & Conditions Contact Info Address: 3460 Redpath Street Suite 202 Montreal,QC H3G 2G3 Canada Phone: 514.503.1723 Follow Us: © Should We 2024 – All Rights Reserved.
- [header](https://shouldwe.ca/elementor-hf/365/) - Menu Home About Us Our Team How We Work Our Services Case Studies Blog Contact Us

## Categories

- [Blog](https://shouldwe.ca/category/blog/)
- [Case Studies](https://shouldwe.ca/category/case-studies/)