Should We

Should We: Empowering Your Next big Decision

Our consultancy is designed for businesses eager to innovate but unsure where to start or how to maximize their return on investment. We provide the expertise and strategic insight needed to assess whether your next move is the right one. Through our structured approach—Unlock, Create, Execute, Grow—we guide you through every stage of decision-making and execution, ensuring that your choices align with your long-term goals.

Our Services

Unlock Your Full Potential with Should We
Unlock

Unlock

Through tailored workshops, ideation sessions, and design thinking methodologies, we help teams break down barriers and discover new possibilities.
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Create

Create

Turn ideas into reality with rapid product prototyping and quick MVP releases. We help you bring your vision to life swiftly and effectively, ensuring your product is market- ready in no time.
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Execute

Execute

Guide you through go-to-market strategies, pricing models, and commercial strategies to ensure a successful product launch.
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Grow

Grow

Focus on building strategic partnerships and exploring new business opportunities. Whether expanding your market reach or deepening customer relationships, we provide the strategies and connections needed to scale your business.
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About Our Company

At Should We, we believe in the power of strategic decision-making to transform businesses. Founded on the principles of personalized service and pragmatic advice, our consultancy is dedicated to guiding companies through the complexities of innovation and strategic growth. Our team of seasoned experts brings a wealth of experience across various industries, delivering tailored solutions that drive tangible results. From unlocking potential in initial brainstorming sessions to executing sophisticated market strategies, Should We ensures every step is focused on value delivery. We don’t just consult—we partner with you to create lasting impacts that propel your business forward. Whether you’re refining existing processes or exploring new opportunities, Should We is here to ask the right questions and help you find the best answers.

Client Testimonials

“After we launched a few products, we were not sure where to put our efforts or how to grow them. Thanks to Should We’s pragmatic and straight forward approach we were able to align our products for success and maximize the return on our investment.We even uncovered some new business ideas in the process! Their team is knowledgeable, reliable, and most importantly, they delivered actionable, concrete recommendations.”
-Guy Michon, Chief Executive Officer – Vortex Solution
“We were setting up a new product management practice and needed to train our team and establish a proper prioritization framework. Through their workshops, coaching services and training, the team at Should We was not only able to put us on the right track but also helped us uncover new business opportunitiesThey took the time to understand our business and our people and the pragmatic approach they put forward was invaluable in the success of several initiatives.”
-Nicolas Gaudreau, Senior Vice-President Marketing and Digital Strategy – CAA Québec
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