Client Background

• Industry: Logistics and last mile delivery. 
• Company Overview: A well-established business with a long history in its field, but without a product management structure in place. The company operated with traditional project management and functional teams, but lacked the strategic, customer-centric approach typical of product management.

The Challenge

• The company recognized the need to modernize its approach to product development and wanted to build a product management team from scratch.
• There was resistance to change, as product management was not seen as a core function within this industry.
• The company needed guidance on how to structure a product management team that would align with their existing processes while driving innovation and customer-centricity.

Our Approach

1. Assessment & Understanding: Conducted an in-depth analysis of the company’s existing processes, pain points, and opportunities, as well as how products were currently developed and managed.
2. Stakeholder Buy-In: Facilitated workshops to educate key stakeholders on the value of product management and how it could be adapted to their unique business model.
3. Team Structure & Hiring: Assisted in defining the product management team structure, roles, and responsibilities, ensuring they were integrated with the existing organizational hierarchy.
4. Training & Mentorship: Provided hands-on training, coaching, and mentorship to newly hired product managers, focusing on core skills such as roadmap creation, user research, and data-driven decision-making.
5. Implementation & Continuous Support: Supported the team through its first major product cycle, offering guidance on implementing best practices and agile methodologies.

The Results

• Eight-Figure Revenue Generation: Delivered two successful products that led to the creation of a business unit generating eight figures in revenue.
• Strengthened Key Accounts & Partnerships: Enhanced relationships with key accounts and partners by delivering faster on long-awaited requests, significantly improving customer satisfaction and trust.
• Pragmatic Product Management Success: Demonstrated the value of product management in a pragmatic, results-oriented manner, which resonated strongly with a sales-based executive team. This helped establish product management as a core function within the company.

Key Takeaways

• Product management can transform even the most traditional industries by introducing customer-centricity and strategic thinking.
• Gaining stakeholder buy-in is crucial when introducing product management in environments where it’s unfamiliar.
• Ongoing training and mentorship are key to embedding product management practices within an organization.