The Challenge A leading travel services provider set an ambitious goal: increase online travel booking revenues fivefold by 2029. While they had a solid foundation in online travel sales, achieving this level of growth required a comprehensive strategic plan that would optimize existing strengths, address key gaps, and unlock new opportunities....

Using Product Management to Create Meaningful Moments for Students During COVID-19 Client Background Industry: Higher Education Overview: Amid the COVID-19 pandemic, educational institutions faced the challenge of maintaining meaningful connections and experiences for students in a remote environment. Traditional methods of engaging prospective and current students, such as...

Case Study: Establishing a Product Management Team in Logistics Client Background Industry: Logistics and last mile delivery.  Company Overview: A well-established business with a long history in its field, but without a product management structure in place. The company operated with traditional project management and functional teams, but...