How We Work
Applying Product Management principles to executive decision making
Our experience has taught us the importance of prioritizing the right initiatives at the right time and for the right
reasons. Using the principles of product management, we have developed a robust methodology designed
specifically to support executive decision-making and move business forward.
This approach ensures that strategic decisions are both data-driven and aligned with core business objectives.
We are not here to dictate your course of action. Instead, our role is to empower you and your team to make informed decisions about which business strategies to prioritize and which ideas to pursue. We work collaboratively with you to identify your areas of strength and pinpoint opportunities for improvement, ensuring that your organization is perfectly poised to deliver on its most promising ideas through this tailored approach.
Through our structured approach guides you through every stage of decision-making and execution, ensuring that your choices maximize value generation.
Unlock
Through tailored workshops, ideation sessions, and design thinking methodologies, we help teams break down barriers and discover new possibilities.
Create
Turn ideas into reality with rapid product prototyping and quick MVP releases. We help you bring your vision to life swiftly and effectively, ensuring your product is market- ready in no time.
Execute
Guide you through go-to-market strategies, pricing models, and commercial strategies to ensure a successful product launch.
Grow
Focus on building strategic partnerships and exploring new business opportunities. Whether expanding your market reach or deepening customer relationships, we provide the strategies and connections needed to scale your business.
At Should We, innovation isn’t just a buzzword—it’s the driving force behind sustainable growth and competitive advantage. We recognize that the journey to innovation begins with unlocking potential. Our Unlock phase is meticulously designed to stimulate creativity and open up new avenues for problem-solving
| Unlock | |
|---|---|
Objective |
Identify opportunities and unlock potential. |
Process |
Through workshops, ideation sessions, and design thinking methodologies,
we explore various facets of your business to unlock hidden potential and
surface new opportunities. This phase is crucial for setting the direction for
subsequent activities |
Outcome |
A set of prioritized ideas and a roadmap for development and
execution. |
The ability to move quickly from concept to product is crucial. At Should We, our Create phase is specifically designed to
transform your innovative ideas into tangible products swiftly and efficiently. Here’s how we ensure that your vision becomes a
market-ready reality.
| Create | |
|---|---|
Objective |
Rapidly turn concepts into tangible prototypes |
Process |
Leveraging rapid prototyping and agile methodologies, we transform the
best ideas into viable product prototypes. This phase focuses on speed and
adaptability, testing and refining concepts as they evolve. |
Outcome |
Minimum viable products (MVPs) ready for further validation and
development |
Bringing a product to market is as critical as its creation. In the Execute phase, we guide you through go-to-market strategies,
pricing models, and commercial strategies to ensure a successful product launch. With our expertise, your product will make a
strong impact right from the start.
| Execute | |
|---|---|
Objective |
Prepare and launch the product. |
Process |
We develop a comprehensive go-to-market strategy, including pricing
models and commercial strategies, to ensure a successful launch. This phase
includes meticulous planning and preparation for market entry. |
Outcome |
Successful product launch and initial market feedback. |
Growth is the goal. In the Grow phase, we focus on building strategic partnerships and exploring new business
opportunities. Whether expanding your market reach or deepening customer relationships, we provide the strategies
and connections needed to scale your business.
| Grow | |
|---|---|
Objective |
Scale and expand market reach |
Process |
Post-launch, we focus on scaling the product through strategic partnerships,
market expansion strategies, and ongoing marketing efforts. We help you
capitalize on early successes to sustain growth and explore new
opportunities. |
Outcome |
Established product presence and paths for future expansion and
growth. |
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