Stay curious.
The first answer is rarely the whole answer. Ask one more useful question.
About / Mathieu
I like difficult questions.
The ones that do not fit neatly inside a department, a playbook or a slide deck. The ones where smart people see different parts of the problem — and somebody has to help turn all of that perspective into a clear way forward.
That is why I created a company called Should We?
The short version
Twenty years of doing difficult things — and learning what actually helps.
I have built products, businesses, teams and transformation programs. I have worked inside large organizations and small ones, as an executive, entrepreneur, advisor and the person at the front of the room trying to get twelve smart people to agree on what the problem actually is.
Make it clear.
Complexity is real. Confusion does not have to be.
Make it useful.
A good idea should survive contact with budgets, people and Monday morning.
Take the work seriously. Not ourselves.
Honesty, warmth and a little humour make difficult work better.
My approach
Clarity before velocity.
There is always pressure to move. Launch the thing. Announce the strategy. Start the transformation. But speed only helps when people understand what they are trying to change, why it matters and what a good decision looks like.
I help teams slow down just enough to see the real question, make the choices that matter and then move with conviction. No theatre. No strategy that depends on execution happening by magic. Just sharper thinking, honest conversation and practical momentum.
Get it right. Then get it done.
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